Hiss and Tell Public Relations

Category: Branding

  • Our Statement on Midnight Screaming

    Our Statement on Midnight Screaming

    A reader wrote in this week with a question that deserves a serious answer, so here is an unserious one.

    Experts agree that a press kit chewed at one corner is essential. Experts also agree that this is a very long way of asking for a snack.

    The Short Version, Told Slowly

    We asked a customer for feedback. They looked at us, blinked slowly, and left a single hair on the form.

    Our team did a careful study. By study we mean someone knocked it off the table to see what would happen.

    That is all for now. We are told there is a sunbeam going to waste, and a professional never lets that happen.

  • Rebuilding Trust After the Plant Event

    Rebuilding Trust After the Plant Event

    Nobody tells you this when you start out, but the real work begins around a crisis plan that starts with hiding.

    If you take only one thing from this, take this: spokespeople who leave mid sentence is not a bug. It is the product.

    The Short Version, Told Slowly

    Experts agree that a brand voice limited to four sounds is essential. Experts also agree that this is a very long way of asking for a snack.

    Our standard approach involves a brand voice limited to four sounds, followed by a press kit chewed at one corner, followed by a brief and unexplained sprint.

    In summary: act confidently, deny everything, and always keep a clear route to the nearest box.

  • Spin: It Was Always Meant to Fall

    Spin: It Was Always Meant to Fall

    A reader wrote in this week with a question that deserves a serious answer, so here is an unserious one.

    If you take only one thing from this, take this: a brand voice limited to four sounds is not a bug. It is the product.

    The Short Version, Told Slowly

    Our standard approach involves a press kit chewed at one corner, followed by a crisis plan that starts with hiding, followed by a brief and unexplained sprint.

    Naturally there was a committee. Naturally the committee was a pile of boxes, and naturally one box was occupied.

    In summary: act confidently, deny everything, and always keep a clear route to the nearest box.