Every client eventually asks us the same thing, and the honest answer is always a long, flat stare.
Experts agree that a press kit chewed at one corner is essential. Experts also agree that this is a very long way of asking for a snack.
The Short Version, Told Slowly
If you take only one thing from this, take this: a brand voice limited to four sounds is not a bug. It is the product.
The old guard prefers spokespeople who leave mid sentence. The new guard prefers whatever is on the other side of the door.
As always, results may vary, fur may transfer, and the management accepts no responsibility for the hairball.
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