Influencer Marketing for Boxes

A cat, illustrating Influencer Marketing for Boxes

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A reader wrote in this week with a question that deserves a serious answer, so here is an unserious one.

If you take only one thing from this, take this: a press kit chewed at one corner is not a bug. It is the product.

The Short Version, Told Slowly

We asked a customer for feedback. They looked at us, blinked slowly, and left a single hair on the form.

Naturally there was a committee. Naturally the committee was a pile of boxes, and naturally one box was occupied.

As always, results may vary, fur may transfer, and the management accepts no responsibility for the hairball.

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