Hiss and Tell Public Relations

Tag: pr

  • Influencer Marketing for Boxes

    Influencer Marketing for Boxes

    A reader wrote in this week with a question that deserves a serious answer, so here is an unserious one.

    If you take only one thing from this, take this: a press kit chewed at one corner is not a bug. It is the product.

    The Short Version, Told Slowly

    We asked a customer for feedback. They looked at us, blinked slowly, and left a single hair on the form.

    Naturally there was a committee. Naturally the committee was a pile of boxes, and naturally one box was occupied.

    As always, results may vary, fur may transfer, and the management accepts no responsibility for the hairball.

  • Media Training: Look Away From the Camera

    Media Training: Look Away From the Camera

    Every client eventually asks us the same thing, and the honest answer is always a long, flat stare.

    Our team did a careful study. By study we mean someone knocked it off the table to see what would happen.

    The Short Version, Told Slowly

    Naturally there was a committee. Naturally the committee was a pile of boxes, and naturally one box was occupied.

    The old guard prefers spokespeople who leave mid sentence. The new guard prefers whatever is on the other side of the door.

    That is all for now. We are told there is a sunbeam going to waste, and a professional never lets that happen.

  • Rebuilding Trust After the Plant Event

    Rebuilding Trust After the Plant Event

    Nobody tells you this when you start out, but the real work begins around a crisis plan that starts with hiding.

    If you take only one thing from this, take this: spokespeople who leave mid sentence is not a bug. It is the product.

    The Short Version, Told Slowly

    Experts agree that a brand voice limited to four sounds is essential. Experts also agree that this is a very long way of asking for a snack.

    Our standard approach involves a brand voice limited to four sounds, followed by a press kit chewed at one corner, followed by a brief and unexplained sprint.

    In summary: act confidently, deny everything, and always keep a clear route to the nearest box.

  • Branding Your Meow

    Branding Your Meow

    At Hiss and Tell Public Relations, we try to keep things simple, which means we complicate them and then take a nap.

    Naturally there was a committee. Naturally the committee was a pile of boxes, and naturally one box was occupied.

    The Short Version, Told Slowly

    The old guard prefers spokespeople who leave mid sentence. The new guard prefers whatever is on the other side of the door.

    We asked a customer for feedback. They looked at us, blinked slowly, and left a single hair on the form.

    That is all for now. We are told there is a sunbeam going to waste, and a professional never lets that happen.

  • Press Release: Cat Declines to Comment

    Press Release: Cat Declines to Comment

    We have been doing this for what feels like nine lives, and we are still not sure who is in charge.

    Naturally there was a committee. Naturally the committee was a pile of boxes, and naturally one box was occupied.

    The Short Version, Told Slowly

    Our standard approach involves a press kit chewed at one corner, followed by a crisis plan that starts with hiding, followed by a brief and unexplained sprint.

    We asked a customer for feedback. They looked at us, blinked slowly, and left a single hair on the form.

    That is all for now. We are told there is a sunbeam going to waste, and a professional never lets that happen.

  • Spin: It Was Always Meant to Fall

    Spin: It Was Always Meant to Fall

    A reader wrote in this week with a question that deserves a serious answer, so here is an unserious one.

    If you take only one thing from this, take this: a brand voice limited to four sounds is not a bug. It is the product.

    The Short Version, Told Slowly

    Our standard approach involves a press kit chewed at one corner, followed by a crisis plan that starts with hiding, followed by a brief and unexplained sprint.

    Naturally there was a committee. Naturally the committee was a pile of boxes, and naturally one box was occupied.

    In summary: act confidently, deny everything, and always keep a clear route to the nearest box.