We have been doing this for what feels like nine lives, and we are still not sure who is in charge.
Naturally there was a committee. Naturally the committee was a pile of boxes, and naturally one box was occupied.
The Short Version, Told Slowly
Our standard approach involves a press kit chewed at one corner, followed by a crisis plan that starts with hiding, followed by a brief and unexplained sprint.
We asked a customer for feedback. They looked at us, blinked slowly, and left a single hair on the form.
That is all for now. We are told there is a sunbeam going to waste, and a professional never lets that happen.

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